Shakespeare & Co. (Ugly Stik) Involvement in Our Post Design

By Don Coppedge

Shakespeare is known for inventing an amazing fiberglass fishing rod know as the “Ugly Stik.”

This fishing rod was developed using a unique manufacturing process that made it known as the first fishing rod to be considered indestructible. You may remember their popular series of TV commercials in the 80s and 90s, where they would perform over-the-top product tests, such as placing the Ugly Stik in a garage disposal, to showcase the pole’s unbreakable strength.

Classic Ugly Stik Fishing Pole TV Commercial

While Shakespeare & Co. has been in the composites industry for more than 100 years, Protect-A-Child first partnered with them in 1991 to create a nearly indestructible composite fiberglass pool fence support post. Shakespeare assisted us in developing this first-of-its-kind post, which was more resistant to breakage and bending, as well as impervious to corrosion. We are fortunate to have benefited from Shakespeare’s experience in structural composites, with the true winner being our customers. Drawing upon that experience, we have been successful in producing extreme performance fence support posts for 24 years, keeping children safer, and providing parents with secure, attractive fences that continue to amaze us.

Please take a moment to read some of the incredible testimonies from appreciative customers whose fences have remained straight and intact through hurricanes, tornadoes, ice storms, bears, and, well, you name it!

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  • Sarah Lipps

    I remember those commercials! Today, I’d probably like to see one where the woman is going fishing. But hey. The point really gets across. I got one of those poles for my Dad for his birthday because I remembered how indestructible they are.

    • Great point, Sarah! Not sure if those commercials would fly these days. Glad you enjoyed the story. “Ugly Stik” connection to our product is a little piece of our history that often gets overlooked.